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La población Hispana en los EE.UU.
es más grande que la población
de todo Canadá.
(Buró del Censo de EE.UU., 2001)
: :
Comparado con los países alrededor
del mundo, la población Hispana de
los EE.UU., se encuentra en la onceava posición
del poder de compra en productos. (2000
DRI, OECD, University of Georgia Selig Center
for Economic Growth)
: :
El poder de compra de los Hispanos en EE.UU.
está estimado en $580 billones en
2002.
: :
El total de Hispanos en los EE.UU. propietarios
de casa en 2002 sobrepasa los 10.7 millones.
(P.R. Newswire Hispanic Services - Buró
del Censo de EE.UU., 2001)
: :
El ingreso anual en un hogar Hispano en
los EE.UU. es de $45,701. (P.R. Newswire
Hispanic Services - Buró del Censo
de EE.UU., 2001)
: :
Los compradores Hispanos gastan $117 por
semana en comestibles, mientras que los
compradores en general en EE.UU. gastan
$87 por semana. (2002 Food Marketing Institute)
: :
The U.S. Hispanic Internet population grew
by 19% between 2001 and 2002, more than
three times that of the non-Hispanic online
population. Hispanics now comprise 11% of
the total U.S. online population. (Center
for Media Research)
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Hispanics are the largest minority group
in the United States. (Latinworks Marketing)
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In the year 2020, one out of five U.S.
residents will be Hispanic. (P.R. Newswire
Hispanic Services - Buró del Censo
de EE.UU., 2001)
: :
96% of Hispanics rate the cleanliness of
a store as a very important feature, followed
by a friendly staff (94%) and low prices
(92%).
(Source: FMI)
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Hispanic spending power is projected to
exceed $1 trillion by 2010. (U.S. Census,
Selig Center for Economic Growth)
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The fastest growing Hispanic market from
1990 to 2002 was North Carolina, followed
by Arkansas and Georgia. (Selig Center for
Economic Growth)
: :
66% of Hispanics say they always open and
read their advertising mail, and 39% say
they want to receive more. (Dimension/Draft
and Data Research Group)
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Household income growth for Hispanics is
expected to average 4.8 percent per year,
0.4 percent ahead of non-Hispanic household
income. (Telemundo, 2003)
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U.S. Mexicans make up 58.5% of the Hispanic
population. (Buró del Censo de EE.UU.,
2000)
: :
California is home to 10.8 million Hispanics
- one-third of the state's entire population.
(Buró del Censo de EE.UU., 2000)
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The median age of Hispanics is 26 compared
to 35 for the rest of the U.S. population.
(Association of Hispanic Advertising Agencies)
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61% of the Hispanic population was born
in the United States. (Association of Hispanic
Advertising Agencies)
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The top five Hispanic markets in the U.S.
are Los Angeles, New York, Chicago, Houston
and San Antonio.
(Buró del Censo de EE.UU., 2000)
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Strategy Resource Corporation projects
the Hispanic population will reach 52 million
in 2010 and 74 million in 2020.
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